There are some things more important than advertising at The Next Wave.
We’ve lent our hand with issues in the past dealing with social justice, freedom of speech, single-payer healthcare, urban schools, veterans’ issues, fair taxation, and directly helping those to whom the struggle is real.
We don’t have a foundation, nor do we give a set amount to ease our souls (read: wallets) come tax season. No carbon offsets here. We believe in direct action, providing our skills and tools of our trade to make an impact. We help candidates we believe in—not based on a D or R next to their name—but on their principles and character. Yeah, most of us here lean left, but we’re not ideologues. We know a good idea when we hear one, and reach out to conservatives who have them.
This means our business occasionally experiences the cold shoulder in certain circles of the community as a result of our actions. That’s fine with us. We’d rather make a difference than have everyone like us.
Propaganda works. Good campaigns need even better messaging. Listed below are just some of the examples of things we’ve done. Not for our bottom line, but from the bottom our hearts.
And hey, if you prefer the agency with no soul, we’ve got a list you can check out.
Political campaigns promise all kinds of things, but rarely deliver, and certainly not before they get elected.
So when our Chief Creative Officer was running for City Commission, he decided that instead of buying $3 political yard signs, he’d buy $2 basketball nets, paint the bottoms green, and go hang them for free, anywhere in the city. The sticker on the pole told the kids who to call when they needed a replacement.
Late at night, early in the morning. He’d go clean up courts that hadn’t seen a broom in years, cut weeds out of the cracks, even paint some backboards, hang some new rims. It took time, but, the kids in the community ended up with better places to shoot hoops. To fund the campaign, he went to barber and beauty shops, and sold a poster talking about the abysmal conditions of the city courts for $2 each. The video was made by two high school students who were interning at our office as part of the YouthWorks program. It’s not up to our normal production standards, but it tells the story.
He lost the election, but guilted city hall into investing over a million dollars in repairs to the city basketball courts. Four years later, and 500+ nets, he still goes out and climbs the ladder. He’s hung nets on other continents too. As our friends at Zeus Jones always say “actions speak louder than words.”