“What if aliens really did come down from another planet?” Chances are this spot would make them interested enough to come to this benefit concert for the Stivers School for the Arts. Done pro-bono, with no budget, and no video to use, this spot showcases The Next Wave’s scrappy ability to turn nothing into something.
They aren’t really brothers and they do a lot more than mufflers, but the idea of the independently owned car repair was the difference between a Muffler Brothers and a Midas. Equating them with the old corner gas station and a guy named “Smiley” was just the way to differentiate them from the mega-corporation repair chains.
If you are facing three better equipped, bigger, stronger competitors and Valentines day is coming what do you do? Go pirate and raid their customers with a little marketing stunt that steals their sales. This TV commercial drove them to the website, which got more hits in one day than they had had in the previous year.