Doppelganger Laboratories

Doppelganger Laboratories

Challenge: Practically every other 3-D scanner/printer of people had used “Mini-Me” and 3-D to identify their products, including the entrepreneur who walked through our door a mere month before opening. Unfortunately, when search means everything- and “Mini-Me” is a registered trademark of a very large company, we had to work fast to come up with a new name and brandmark.

Strategy: Doppelganger Labs – may not roll off the tongue, but it was easily identifiable as a unique business that made little duplicates of you. In search- we’d be on top.

Why it worked: Unfortunately, the company that sold the system to them, wasn’t quite as ready for prime time. Problems with quality and delivery as well as back end system issues, made this a difficult business to sustain. The business closed in 10 weeks. The brand is now for sale- complete with social media accounts and a website that’s built for appointment based scanning- with a complete marketing automation system.

 

Major Tax Return

Major Tax Return

Challenge: Brand a tax preparer who wants to specialize in doing returns for military overseas and ex-pats.

Strategy: Make it clear that the client was an authority on military tax returns.

Why It Worked: Play on words, while a Major is only an 0-4, who wouldn’t want a “Major tax return” to come back from the IRS.

 

Geotropix

Geotropix

Challenge: Very few people know what a Geographic Information System is capable of, and fewer know how to make it sing. This one man shop had to look big quick.

Strategy: Despite being a thought leader in the field of GIS, our client needed to convey mastery. The last thing he needed was to sound like a law firm with some string of names, we were looking for something that would connect with people looking to hire a GIS Jedi.

Why It Worked: Trope (ontology), properties, qualities, and attributes plus Geo as in Earth makes for a pretty good description of what he does. The X marks the spot, as well as alludes to tropics, a region.