For this campaign our client wanted to promote the affordability of their specialty stock. What better way to advertise car parts than to put them on the most common mode of public transit in the greater Dayton area?
This ad was designed to fit on the backside of ten RTA buses, lined up so that the pair of hands appears to be holding up the actual license plate. A diverse array of parts are on display and the ad serves as a clever call to action, completely aware that those riding the bus might indeed also be those needing “Price Brakes” to get their own vehicles running.
Retail numbers have more than tripled in less than six months.