Rain & Cliche

The task of selling old mansions to new audiences can be challenging.  This agency needed a way to move some very expensive homes in a neighborhood still in transition.  It required finesse and the ability to showcase the unique aspects of owning an older home.

If it’s one thing folks both young and old desire, it is quality.  This ad asserts that the craftsmanship found in these old world homes is standard.  A group of diverse young professionals are shown in combination with some select properties and pretty soon sales picked up.  The key is allowing someone to see themselves in the picture.

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