Hockey Sensei

Challenge: Hockey coaches are a commodity product, we had to differentiate and add value to a Stanley Cup owner’s brand.

Strategy: Not too many former defensemen spend 2 years in Japan coaching hockey. Don MacAdam did. With his mastery of hockey strategy and a bit of oriental history we combined the two.

Why it Worked: Google loves unique names. We love meaning. Put them together and you get a bad ass hockey master. Skate grasshopper, faster…

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