Bio Foundation

Challenge: Before the hyper-caffeinated “energy drink” category exploded, the challenge was to take on Gatorade and Powerade. We had to create a “family” of potions to enhance performance.

Strategy: Using the BioFoundation name as a brand, and naming the product “Bio Elixir” we had the beginnings of a complete family of products.

Why it Worked: The branding and packaging was killer. Unfortunately, the product was killed before it could launch.


  1. Bio Foundation — The Next Wave - [...] Foundation was a fun energy drink brand that we were involved with all the way from the naming stage.…

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