by Next Wave Team | Oct 8, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web, Web strategy
Every week The Dayton Business Journal publishes a “list” of the top 12 or 24″ players” in a field from Hospitals to Title firms, and once a year they publish their “List of Advertising Agencies” which is always good for a few laughs by those of us in the business.
As I am fond of saying, “Good research is expensive, bad research is more expensive” (in case this is instantly apparent- the cost of doing the wrong thing because you did your research poorly is always more expensive than doing the right research to begin with). The Business Journal’s methodology is suspect at best. They fax a questionnaire out to the agencies they have identified- never telling us how many it is sent to then they take the responses, without verifying the answers, and compile a “ranking” based on number of employees, or gross billings as reported, and this creates their “List.” I don’t claim that my list of agencies that aren’t The Next Wave is complete, but I update it every time I run across another firm, and it has links to other resources.
I was going to buy the 10″ x 1″ ad at the bottom of this Years Agency list to promote my list- but they only are going to have 12 agencies this year- a half page, because they didn’t get enough responses. How lame is that. I admit, after not being included last year (when I had my largest employee count and billings) and seeing smaller firms on the list, I wrote “why bother” on my questionnaire and sent it back.
The wonderful ad rep that I deal with at the Business Journal suggested I talk to the publisher. She transferred me, I left a message and got a call back from the Editor, who was about as flexible in her thinking as a brick wall. So, according to the Dayton Business Journal there are only 12 Ad Agencies in Dayton. End of story (except here).
Not only that, I tried to explain to them how a list could be complete and useful like my list, but they aren’t interested. They have to be able to rank agencies by size or employee count, I feel that alphabetical works just fine. I offered other ways to rank- number of awards won per employee was one 🙂 No matter, they will republish their list in an annual publication called “The Book of Lists” which is just as worthless. They hawk it for $29 and describe it as:
“PERFECT for: Sales Prospecting, Job Search, Fundraising, and Business Research”.
I call it a poorly researched advertising vehicle.
If you are looking for a list of advertising and design firms in Dayton OH, and surrounding areas, Agencies that aren’t The Next Wave is your best resource. You can contact their publisher to let her know that incomplete lists are a waste of your time and that a complete list would improve their publication. Or you can just use our List of Advertising Agencies in Dayton.
What do you think?
by Next Wave Team | Sep 30, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web, Web strategy
How long does it take for a campaign to launch for the big boy of media- network TV? How do you reach a lot of people fast? Is the Superbowl ad the way to go?
Forget what you know- and what you think you know- blogs spread faster, especially among cutting edge opinion makers and early adopters.
Today these stats were being bandied around on adrants:
that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget. Let’s say it again, advertising on weblogs deliver Audi 29 percent of all responding yet took just on half of one percent of the budget to do so.
It’s no longer the size of your budget that matters, it’s the quality of the content. Mckinney Silver of Durham NC created a scavenger hunt for the new Audi A3 they used a variety of media- including network tv to launch, but the numbers showed that on day 10- in the case study- that the interest was coming from blogs.
And- as a note- for a big-time agency- that “gets the web”- their really expensive Flash based site gets them 8 pages indexed in Google- with no real content showing up in the search results- another example of an agency telling people to do what I say- not as I do.
Blogs connect you with customers. Learn it, repeat it, do it, and link away.
What do you think?
by Next Wave Team | Jun 16, 2005 | Everything You Want to Know About Advertising, Marketing & the Web, Web strategy
Really Simple Syndication, RSS, is another reason a blog is a great addition to any website.
The biggest problem for our clients is that they think they have to write about everything themselves- and they hate to write. Not so-
you can fill your blog up with links to what others write-
like this really insigntful piece by Kevin Hale of Particletree.com on the importance of RSS- I suggest you take a read- “The importance of RSS”
I wrote earlier about people acting as guides to content- filters- Kevin calls them “Salesmen/Connector/Maven” - I’m sure there are other terms out there, if you hear of them- let me know.
RSS is the mechanism for portals that will do what portals are supposed to do- but, the other part of it is that they can replace sending out opt-in e-mail. Apple has integrated RSS into OS X 10.4 “Tiger” and there are lots of other reader options. I use the extension “Sage” for Firefox and track about 40 feeds. When browsing in Firefox, it you arrive at a page that has a feed, a small orange RSS icon appears in the bottom right of the window next to the window resize handle, click on it and it will bookmark the feed- which you save to a feed folder in Firefox. Before long, RSS will be as ubiquitous as a browser.
What do you think?
by Next Wave Team | Jun 14, 2005 | BMW Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Marketing & the Web, Search and Business, Web strategy
The great thing about hosting your blog as part of your site, is it vastly increases the number of search terms your potential customers could be looking for. Especially if you use your web stats to see what people are searching for.
Since so many of our competitors build sites that search engines either can’t find, or will give lousy results for (every page has the same description- or they use frames or .asp to build the site- and nothing useful shows up in the results) we decided to make it easy for our potential customers to comparison shop- we listed all of our peers on our site. So, the potential client will find a link to their site, after they’ve come to ours. We believe when they compare, they’ll see, we do good work.
It’s also fascinating to draw people through who may not need an agency, but, think we’re cool anyway. Our musings have gotten us links from all over. Our clients also benefit. Note, I’ve added who or what the competition is in parens- so you can tell right away who needs help on their sites search engine optimization (SEO)- some of these agencies and design firms have sites- but don’t have them tagged properly- or designed them in Flash- which search engines don’t like.
Here’s a list of search phrases from just a few days in June:
Keyphrases used on search engines
205 different keyphrases
\ the next wave\ marketing
23 second street hair salon dayton ohio (probably needs better tags on their site)
2821 green river drive
5 rivers metroparks
513 721-2272
614 east jeffrey columbus ohio
614-573-1010
614-792-0924
ad agencies
ad agency bghemagine (ad agency in Dayton- needs a better site)
ad ventures (ad agency in Dayton- needs a site)
ad ventures kettering ohio (ad agency in Dayton- needs a site)
advertising agencies and
advertising agencies dayton ohio
advertising agency
advertising agency dayton
advertising agency portfolio sample pdf
agencies that might be the next crispin porter adage
barefoot advertising (ad agency in Cincinnati- needs a better site)
barefoot design cincinnati (ad agency in Cincinnati- needs a better site)
bghemagine (ad agency in Dayton- needs a better site)
blf bash
blue dog productions (ad agency in Dayton- needs a better site)
bmw marketing mini
bmw tv spots sa
bonner street dayton ohio
boutique advertising agencies
brand marks
branding & package design
bridge worldwide cincinnati firm (ad agency in Cincinnati- needs a better site)
buchanan & associates (ad agency in Columbus- needs a better site) *
buchanan & associates advertising (ad agency in Columbus- needs a better site)
buchanan & associates dublin (ad agency in Columbus- needs a better site)
buchanan & associates ohio (ad agency in Columbus- needs a better site)
buchanan and associates columbus ohio (ad agency in Columbus- needs a better site)
buchanan associates (ad agency in Columbus- needs a better site)
buchanan associates advertising agency (ad agency in Columbus- needs a better site)
buchanan associates oh (ad agency in Columbus- needs a better site) - hey someone was REALLY trying to find them….
c 1 bmw 2005
category public relations consultants
chalk sidewalk advertising
citywide development
cloonan and associates (ad agency in Dayton- needs a better site)
cloonan centerville (ad agency in Dayton- needs a better site)
cnn
columbus ohio sbc advertising
conrad phillips & vutech inc.
conrad phillips and vutech inc columbus
consumer marketing agency channel big box
conversational advertising
creative boutique
creative department cincinnati ohio (ad agency in Cincinnati- needs a better site)
crime wave poster
crispin porter media agnostic
crystal synergy
crystal wraps
david esrati
david ogilvy wasting half money
dayton advertising
dayton advertising agencies
dayton advertising agency
dayton bombers
dayton cincinnati advertising
dayton creative printing (print shop in Dayton- probably needs a better site)
dayton next wave
dayton oh cobbler
dayton poetry slam
design companies
design firms troy ohio
dove bodywash ads
dreamteam radio
earthlink-peoplepc-wssynd
find abc book of the wave with images
first wave dayton
five rivers metroparks
gerber tropical fish
gerbers aquarium dayton
gjpadvertising (ad agency in Cincinnati and Toronto- needs a better site- flash kills search engines! Gee Jeffrey and Partners should hire us to do their “creative persuading” - first thing to get rid of is “gjp” reads like gip- as in they gipped me off….)
graphic design
graphic design companies
graphica columbus ohio
graphica dayton ohio (design firm in Dayton- needs a better site)
guru vinyl record single respect the architect
hate it or love it sample
hauer music
hermes advertising
honda ridgeline truck tv commercial theme song
if you want to change the world better tools
imagine nation dayton ohio (ad agency in Dayton- needs a better site)
ipod hate
j walter thompson
jeff and flash wmms
jewelery tv
joint venture advertising dayton (ad agency in Dayton- needs a better site)
joint venture advertising dayton ohio (ad agency in Dayton- needs a better site)
lamar advertising toledo ohio
libby perszyk kathman cincinnati ohio (design firm in Cincinnati- needs a better site)
lionel freeman
local television news branding
logo factory
logo wave
lpk cincinnati ohio (design firm in Cincinnati- needs a better site)
lpk graphic design in cincinnati oh (design firm in Cincinnati- needs a better site)
lpk ohio (design firm in Cincinnati- needs a better site)
main title sequence
manistique lakes drive ohio
mansions for sell
mark philips salon
marketing ideas for seminary
marketing innovation
matt the cat wmms
mendelson jewelers
mendelsons
mercedes $ 2.4 million car
mercedes 2.4 million
michelle murphy
million dollar trucks
mini scooters columbus ohio
money back news abc fox ipod apple
next wave
next wave advertising
next wave buying television stations
next wave chair
next wave dayton ohio
next wave design
next wave logo
next wave marketing
next wave television
ninjamarketing
nip/tuck opening credits
old mansions
opening title sequences
opening title word
pacchia
packaging pizza
penny ohlman… (ad agency in Dayton- needs a better site)
philips brand awareness
philips tv spot
pizza design
pizza factory
pizza packaging factory
pizza wave
plum ludlow street
poetry about tropical fish
production companies
radio positioning strategy
real art (“Digital design” firm in Dayton- needs a better site)
real art design group dayton oh (“Digital design” firm in Dayton- needs a better site)
real art design group dayton ohio (“Digital design” firm in Dayton- needs a better site)
restaurant t-shirt
restaurant t-shirt
rivets inc advertising (ad agency in Columbus- needs a better site)
ron foth advertising columbus ohio (ad agency in Columbus- needs a better site)
sabatino/day advertising cincinnati (ad agency in Dayton- needs a better site)
sample portfolio advertising
self promotion packaging
shumsky enterprises ohio
sidewalk advertising chalk
site thenextwave.biz
six feet under intro title sequence
sounds for radio spots
stephens advertising (ad agency in Dayton- needs a better site)
stephens advertising dayton ohio (ad agency in Dayton- needs a better site)
synergy packaging
t shirt designs for restaurants
tdh marketing (ad agency in Dayton- needs a better site)
technoconnecto
television branding
the next wave
the next wave business
the next wave david
the next wave dayton
the next wave dayton oh
the next wave design
the rivets columbus ohio advertising (ad agency in Columbus- needs a better site)
thenextwave.biz
turner marketing dayton ohio (ad agency in Dayton- needs a better site)
under car specialty
undercar specialty warehouse
united way of columbus ohio advertising agency
urban real estate
versicom commuications dayton ohio
victory wholesale
visual marketing associates dayton (design firm in Dayton- needs a better site)
visual marketing associates dayton ohio (design firm in Dayton- needs a better site)
walmart traitor
water radio
wave designs
wave graphic
wave logo
wave promotion
we build excitement pontiac advertising
westerville advertising- powers
what is a good advertising
wilson advertising dayton oh (ad agency in Dayton- needs a site)
wilson advertising dayton ohio (ad agency in Dayton- needs a site)
wilson advertising miamisburg ohio contact (ad agency in Dayton- needs a site)
wmms 101 bumper sticker
wmms cleveland t-shirts
www.the wave.com
www.thenextwave.biz
yeck brothers group (ad agency in Dayton- needs a better site)
young isaac inc advertising agency (ad agency in Columbus- needs a better site)
ze design dayton ohio (ad agency in Dayton- needs a better site)
If we can build this kind of site traffic for our site- imagine what we can do for you.
* Jan 19 2006, it seems that the folks at Buchanan & Associates got the message- they now have a new site- but, for the life of me- I’ m wondering what they are doing. It’s some kind of “agency seekers!” site- a take off on a search engine interface- they call it the “The Most Biased Search Engine in the Worldâ„¢” and think they are slick- but there is nothing to search there- so how people will find it- I’m not sure. They should probably head to one of our Blogosopher seminars
