Salim Ismail and David Esrati talk Web 3.0

by | Jun 22, 2007 | Careers in Advertising, Change the world, Everything You Want to Know About Advertising, Future of advertising, Future of TV, Marketing & the Web, Public Relations in the Web 2.0 world, The Next Wave in Business, Web strategy

Salim Ismail and David Esrati discuss web 3.0 at Webcontent 2007

Salim Ismail and David Esrati, originally uploaded by jough [formerly jough].

One of the things we teach our clients to do is set up a google alert on key terms- so this morning, I got notified of this Flickr photo of me- talking to Salim Ismail (I’m the one with hair on the right) about web 3.0 and how advertising money will drive the Open ID standard, so advertisers can verify their ads are being delivered to the right people.
As always, it’s money that will drive the development of new technology, and the old John Wanamaker adage of “I know half my advertising budget is wasted, I just don’t know which half” is going to be solved with Web 3.0 and IPTV- real soon.
As another note: Sally Hogshead talked about “Portable equity” in her book Radical Careering- in fact it’s chapter 5 of the book- and on Salim’s business card- I saw the perfect example of this: he has his e-mail at yahoo-inc, but, for a site- it’s his own blog: www.salimismail.com empowering his voice outside of the corporate Yahoo! channel- the ultimate example of portable equity that I’ve seen.
Of course, he’s also the “Head of Brickhouse” which is their new “skunkworks” type lab for launching new products and technologies- so he should be the first to practice what he preaches.
Is your company ready to step past ownership of your ideas- and trust you to share what’s appropriate with the whole world?

Webcontent 2007- envigorating exploration on the future of the ‘net

by | Jun 19, 2007 | 2007 AAF National Convention, Advertising, Change the world, Future of advertising, Marketing & the Web, Search and Business, Web strategy

Rule #15, “Aspire to be the dumbest person in the room”

Just completed 2 days of amazing sessions at WebContent 2007 - where my “Blogzilla” presentation was well received.

Made some amazing connections: Jason Fried at 37signals, Zaga Novakovic from centiv, the wonderful people at duo consulting who put the whole show on, Calvin Hendryx-Parker of Six Feet Up, and Salim Ismail who just joined Yahoo as the “head of Brickhouse” (which is the new product dev center).

There were many others- and some great sessions- of which I hope to share more on later. Taxonomy vs. Folksonomy by Seth Early of Earley & Associates- was a fascinating look at how we categorize and organize information in the web 2.0 world.

Howard Tullman of Experiencia gave a great pep talk on change management in Internet time.

There was also more mentions of RSS, RDF, CMS, CSS, SEO, than I’ve heard in a long time.

When I do a mash-up of this conference with the 2007 AAF conference in my head- it all points to one thing: We’re headed for a new model of marketing built upon some kind of profile/open-id system that will allow us to opt-in for targeted marketing in exchange to discounted/subsidized content.

My personal highlight from the event, was being asked to re-run the Blogzilla intro as a warm up act for Salim’s first presentation when he was running late. Apparently, my presentation was one of the fun ones. As soon as I obtain permission for the mashup content in the video- I’ll post it live to share.

There will be more analysis and interesting information coming- but for now, all I can say is- I’ve never seen so many people at a conference say they would definitely return next year. Hopefully, I’ll be there too.

Mama's got a brand new bag

by | Jun 13, 2007 | Brand Relevancy, Change the world, Creativity, Differentiating Your Brand, The Next Wave in Business

James Brown, lookout. It ain’t papa sportin that brand new bag, it’s momma. Yep, they’ve created the Netflix of handbags- just sign up and never have to worry about being seen with the same handbag twice.

It’s called adding value, and if your business is still in the business of selling goods (like designer handbags) it’s time to innovate or die, because without adding value - customers can always find a cheaper price.

Diagram of the bag sharing club how it works.

Take a look at this site- and start making plans to change your business model:

Bag Borrow or Steal™ - Borrow or Rent the Latest Authentic Designer Handbags Purses Jewelry and Accessories

  • Couture—Runway worthy handbags and jewelry from top designers such as Gucci and Rosiblu starting at $175 a month.
  • Diva—Luxurious, dream bags and jewelry from designers such as Louis Vuitton and Charriol starting at $90 a month.
  • Princess—Confidently versatile accessories from designers such as Betsey Johnson and Pianegonda starting at $40 a month.
  • Trendsetter—Fresh, trend-forward accessories from designers such as Dooney & Bourke and Lori Bonn starting at only $20 a month.

We’re not selling goods or services, we’re selling an experience- and what could be more fun than a new handbag every week for the fashion queen?

Now, the question is, when is someone going to do this for motorcycles and high performance sports cars?