by Next Wave Team | Jun 22, 2005 | Advertising, Everything You Want to Know About Advertising
Sony.
It was the brand that everyone wanted to beat in electronics.
They were the innovators.
They were the leader.
Now they are playing catch up.
A gaijiun is in charge, and they are playing shuffleboard on the Titanic re-arranging their agency rosters.
Instead of being smart- like when IBM stopped using 50 agencies and gave it all to Ogilvy, Sony is still “spreading the wealth.”
If you need any further clue that they don’t have a clue- look at the roster shop Bagby and Company website. Not only is the site about as fascinating as a rock in a stream, it’s technically a failure- not showing up for shit in google:
Web Results 1 - 4 of about 7 from bagbyco.com for . (0.28 seconds)
Meetings and Events Video 3
A full service marketing communications firm that develops and executes strategic
branding initiatives - delivering the right message to the right audience at the …
www.bagbyco.com/content/me3-quicktime.html - 4k - Supplemental Result - Cached - Similar pages
Bagby and Company Inc.
who we are.
www.bagbyco.com/content/opportunities.html - 3k - Supplemental Result - Cached - Similar pages
[FLASH] bagbyco.com/bagbyco_tempSite.swf
File Format: Shockwave Flash
Similar pages
Bagby and Company Inc. Brand Expressionism.
www.bagbyco.com/ - 2k - Cached - Similar pages
In order to show you the most relevant results, we have omitted some entries very similar to the 4 already displayed.
If you like, you can repeat the search with the omitted results included.
This is the best that Sony can find?
No wonder, they are no longer like no other.
by Next Wave Team | Jun 21, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
If there is one industry that believes in advertising- but doesn’t understand it- it’s car dealers.
Formulaic, stupid, boring, and inept. If I have to hear “drive a little, save a lot” or “home of the low priced cars” one more time, I think I’m going to puke. Face it, they all sell the same thing as everyone else- a car- made in some factory far away- that’s exactly the same as the car their competitor has on their lot.
So, price and product are not the way to go. But, they still do.
Big egos also are hard at work in this business- so the owner of the dealership thinks that they need to be in the ad, on the marquee, and even stick their name on the back of your brand new car with some cheap sticker.
So, when I found these “Trunk monkey” ads at first I thought it was a production company poking fun at car dealers- but low and behold- it’s for real. Suburban Auto Group in Sandy Oregon is the home of the “Trunk Monkey”- a chimp who lives in your trunk and can do everything from buy off a cop to deliver your baby- I’m not kidding.
Entertaining- yes, enjoyable- yes, makes you want to visit the site- yes, makes you feel good about Suburban Auto Group- yes- and they even have a hip logo.
If only the car dealers in Dayton- especially our nearby neighbor, Frank Z Auto Group, who spends crazy money in the Dayton Daily News, would wake up to the power of good advertising.
Enjoy!
A little more research- and of course I find more to the story: The ads were created by R-west.com in Portland OR (their site sucks btw- all Flash- practically kills Firefox on the Mac) and then syndicated to other dealers. In Canada- they were banned for violence, and then PETA complained. For more than you can stand to know about Trunk Monkeys- see of course: trunkmonkey.com
Still wouldn’t hurt for Frank Z to take a look.
What do you think?
by Next Wave Team | Jun 17, 2005 | Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
You’ve never heard of Ruder- Finn- but, you will.
Sooner or later- someone is going to e-mail you a Mr. Piccassohead- and then you will want to do one too.
What is a Mr. Piccassohead you ask? Well, it’s a Mr. Potato head in 2D online- with Picasso inspired parts to assemble. When you are done- you send it to someone- and they go to the site- and admire your work. While you are at Mr. Picassohead you see the Ruder-Finn logo- and you can click to their site- and read about how their creativity delivers- which it did- it delivered you to their site.
This is an example of viral marketing- where each person you contact, then contacts someone else- and it spreads- just like a virus. There have been other examples of viral marketing- subservientchicken.com for Burger King by Crispin Porter Bogusky helped up the sales of the new BK tender crisp chicken sandwich jump over 270%, Carl’s Jr. is scoring points with a naughty Paris Hilton video that is “too hot for TV” to hawk their latest belly buster. If CKE Restaurants had run the spot on TV it would have cost them millions, by producing a spot that was controversial, they got millions in free media exposure. This is what viral marketing/ PR ploy’s are all about.
The difference between Mr. Picassohead and Spicy Paris- is the difference between art and porn. But, considering the audience for fast food is hormonally charged young men- they are both effective.
Viral is here to stay. The original online viral campaign was for free e-mail, with a message on the bottom of every hotmail delivered e-mail asking you to sign up for hotmail. It’s come a long way since then. We’ve only just seen the beginning.
“I love you too, but…. (ode to Roy Lichtenstien)
a Mr. Picassohead drawing by Atalie Gagnet
What do you think?
