I never met Lois Wyse, but I’ve known her work since I was a wee tyke.
Lois Wyse, pioneer advertising exec, has died - Plain Dealer Metro News
Lois Wyse, who co-founded Wyse Advertising in Cleveland in 1951 and wrote the slogan, “With a name like Smucker’s it has to be good,” died early this morning at age 80.
Writing taglines that stand the test of time isn’t easy. Being a woman in the male-dominated ad business of the Fifties wasn’t easy either.
My deepest respects to her family, friends, and the people who continue in her footsteps at Wyse. We’ve lost a star in advertising today.