AsiaMedia :: Ailing radio broadcasters see promise in podcasts

I grew up listening to the greatest radio station in the world (see my previous post on WMMS).

It was intimate, it was timely, it was a relationship- between me- and the coolest people I knew.

Those days are long gone- since three major networks gobbled up every station in sight.

Now- I see that Japanese broadcasters are trying to last gasp their audience by making their programming available as pod casts. We’ll see how fast it happens here.

But, advertiser be warned- a podcast is much the same as TV on TiVo- where unless your radio/podcast spots are really great- they will be skipped.

Soon- the only relevant local offline advertising will be outdoor and guerrilla.

What do you think?