by Next Wave Team | Feb 7, 2007 | Change the world, Everything You Want to Know About Advertising, Future of advertising, Marketing & the Web, Practical Marketing 101, Search and Business, Web strategy
David Esrati, Chief Creative Officer of The Next Wave, will be a presenter at:
Web Content 2007 - Chicago Business Conference on Internet Website Content June 18 & 19
Know the State-of-the-Art in Website Content Management
Web Content 2007 is for business professionals involved with creating, organizing and maintaining web content. The two-day conference provides three tracks: content design and access,content development and management and emerging tools and technologies. Each track offers attendees a selection of workshops, case studies, and presentations lead by recognized Internet authorities. Attend all sessions in one track or mix-and-match sessions in any track to create a customized program. Held in an intimate setting in Downtown Chicago participation is limited. Registration is now open. Save $100 if you register before May 4, 2007.
The Next Wave has always been at the forefront of trends in advertising. Our expertise in utilizing blogs as content management tools, and customer information systems created this opportunity for national exposure. Large ad agencies, interactive firms and Chief Marketing Officers still haven’t grasped the importance of search, accessibility, site statistics and community building as key to their online/offline success. We’ve been running our Websitetology seminars for over a year, teaching these methods for creating attention and visibility online. Your group or organization can sponsor a Websitetology seminar in your city, contact us to find out how blogosopher at The Next Wave dot biz.
by Next Wave Team | Feb 5, 2007 | Advertising, Change the world, Creativity, Differentiating Your Brand, Everything You Want to Know About Advertising, Guerrilla Campaigns, Low Budget Advertising, Practical Marketing 101, Public Relations in the Web 2.0 world
Guerrilla marketing started out as a way to get attention when a business had no cash to buy traditional media. Now, it’s what big companies look for when they are trying to make up for bad ad strategies.
Turner Broadcast Systems is probably reconsidering the cost effectiveness of a recent “guerrilla marketing” campaign for its Cartoon Network show “Aqua Teen Hunger Force” where NY agency Interference placed signs that were mistaken for bombs in major cities including Boston.
FOXNews.com - Turner, Interference to Pay $2 Million for Botched Cartoon Network Ad Campaign in U.S. Cities - Local News | News Articles | National News | US News
BOSTON — Turner Broadcasting Systems and Interference Inc. agreed Monday to pay $2 million for an unconventional Cartoon Network advertising campaign last week that caused a widespread bomb scare, Attorney General Martha Coakley announced.
This isn’t the first time that “guerrilla ads” for major corporations have caused more headaches than they were worth. Sony did a graffiti campaign for Playstation portable, and Microsoft plastered a city with static cling decals for a software product with similar bad PR results.
Chalking sidewalks, human billboards, street teams, PR stunts are all pretty harmless and effective tools. And while some may say that this botched campaign got lots of press, it didn’t end up being cheap or positive press for the client. Before considering a “guerrilla campaign” the question one must ask is: how would I feel if someone did this to my mother? My sister? Me? The golden rule applies.
Advertise onto others, as you would have others advertise onto me.
And, if you think you are getting a free lunch- here’s a tip: there is no such thing as a free lunch, just ask Turner Broadcast Systems.
