Challenge: When your last name is “Sharp” the idea of “Sharp Consulting” sounds great- but has some drawbacks- like when you might want to sell.
Strategy: With Kata, you can build some Japanese/Deming mystique into this Kaizen consultant.
Why It Worked: A Kata is something you do over and over reaching for perfection. Kaizen is perfecting something you do over and over. We start with complex- and end up with below the line- simple.