Fearless Readers

Challenge: Name a comic book shop.

Strategy: Relate to those strange people that read comic books- and collect them, in language that they all know.

Why It Worked: If you read Marvel comics at all in the Silver Age, you’d recognize the line, Welcome, fearless reader, as we embark upon… (thanks Stan Lee). Knowing your clients product well is a competitive edge in naming.

Submit a Comment

Your email address will not be published. Required fields are marked *