The Next Wave — even the name looks different than those of our local competition. Nothing against Goodby & Silverstein, Wieden + Kennedy, WongDoody, Crispin, Porter & Bogusky, or TBWA Chiat/Day, but if you are to build someone else’s brand, can’t you come up with something more original for your own brand than your last names?
So, how dare this small midwestern agency compare itself to the gods of advertising? Well, when you get right down to it, they all started out as two guys (hence the names) and a stolen client from their previous employers (Chiat/Day being different, a merger of two small shops that both started with stealing a client).
Well, we didn’t steal any clients from former employers. Nope, we didn’t even show work that was done somewhere else and say it was ours — this was a start-from-scratch, do-it-the-hard-way from the beginning.
Because we had a different vision: The Next Wave is here to help people stay ahead of the competition, not abreast of it. We actually study marketplaces and people and buying habits, and we create a brand experience that is bigger than just advertising. We do it by finding honest positions that our clients can own and that set them apart from the standard price-and-product, dog-eat-dog world of mediocre advertising that tries to sell something rather than build value in the consumer’s mind and the client’s balance sheet.
Peter Drucker said a business has only two things to offer: marketing and innovation. We are here to help you with both.
From being one of the first all-Macintosh agencies (we started with a 512K fat Mac and a Laserwriter II) to becoming the first in Dayton to do completely digital video production, we have practiced what we preached: integrating the Internet into projects. We didn’t do this to be “cutting edge,” but because it makes more sense to deliver bits over bit streams than to use atoms (paper) to deliver information in a pertinent and timely matter.
Since 1988, we’ve managed to build a body of work that is recognized throughout the area. It has won us a lot of awards, but what’s more important is that it has worked for our clients.
We work within budget, we deliver on time, and we sweat bullets to do the best possible job for our clients so they can be successful.
We hope you look at our work and realize that Chiat/Day spends more on 15 seconds of a Taco Bell commercial (a client they lost – remember the Chihuahua?) than we bill in an entire year. But if you want to spend that kind of money, we can hook you right up.
Enjoy our site. We think we’ve built a pretty good presentation of how we’ve helped others make honest approaches to their customers. Call if you’d like to sit down for a no-cost, no-obligation discussion about how to sell your product or service. It will be the most interesting discussion you can have about your business, trust us. If you want a crib sheet for that discussion try this pdf.