Forget infomercials- or paid media. Here’s a story where a serious attempt at selling a product was a third less successful than the parody.
Cami-secret is the brand name of a piece of cloth that attaches to bra straps to cover cleavage. The 2 minute video is perfect for over-night TV spots at $10 ea.
The video is professionally produced- and they did the right thing- posting the spot to youtube
as of today – it has 1.8 million views.
However, a guy with a little bit of video know how hit the jackpot when he redubbed the VO – with a lot of obscenities- calling the product a “Boob Apron”
His video has 3x the views-
I ran across it on Facebook- watching it had me laughing so hard that tears came to my eyes.
Do you have a product that’s prone to jokes? Would you, should you, embrace your products less than serious side? Are three times the views worth it?
Many businesses take themselves way too seriously. I wonder if Cami Secret sales bumped after this parody was launched?