Forget infomercials- or paid media. Here’s a story where a serious attempt at selling a product was a third less successful than the parody.
Cami-secret is the brand name of a piece of cloth that attaches to bra straps to cover cleavage. The 2 minute video is perfect for over-night TV spots at $10 ea.
The video is professionally produced- and they did the right thing- posting the spot to youtube
as of today - it has 1.8 million views.
However, a guy with a little bit of video know how hit the jackpot when he redubbed the VO - with a lot of obscenities- calling the product a “Boob Apron”
His video has 3x the views-
I ran across it on Facebook- watching it had me laughing so hard that tears came to my eyes.
Do you have a product that’s prone to jokes? Would you, should you, embrace your products less than serious side? Are three times the views worth it?
Many businesses take themselves way too seriously. I wonder if Cami Secret sales bumped after this parody was launched?
I will admit, I’m a music videos junky But lately, it seems like all music videos produced by major-label artists are lacking a certain charm. Super high-budget videos with a boring premise, often consisting of the artist performing in a surreal location. Which is fine for the hottest artists who are going to get views regardless of what content they put out.
But occasionally, a music video comes out that is original, memorable, and appeals to a large audience while still having a living, breathing charm.
Enter: Swedish House Mafia’s video for “Save The World” (bet you’d never heard of them or their music before)
Other artists and directors should take notes, because this video does what a video should; it tells a story, it’s funny, it’s well-produced, it’s memorable, it’s charming, and it gets people talking. Oh, and did I mention that it has over 25 million views? It was uploaded in May, which means that it gets over well a million views per week.
This is a perfect example of marketing through viral videos. Think about it, the whole point of a music video is to promote a musical artist, so it’s basically the same as a commercial. The key is to create a “commercial” that gets people talking, entertains them, and most importantly makes them forget that they are watching a commercial!
Oh, and by the way. I’m Max. I do video work at The Next Wave. Pleased to meet you.