The first thing every naming company has to fight is “but that doesn’t sound professional” or “we can’t do that.”
So, when someone was coming up with the name for a gaming company- and landed on “Super Evil Megacorp” it was pure brilliance, but I’m sure their mothers all scowled.
What better way to talk to gamers, who think they are out there battling evil at every turn (Grand Theft Auto excluded).
So when Tim Cook announced the next guest to the stage at the 2014 Apple Keynote and said “And we had to pick a developer with the coolest name you’ve ever seen: Super Evil Megacorp. That alone is the reason to bring them on to stage.” how much more free advertising can you ask for?
Apparently that wasn’t enough for the public relations brain trust at Super Evil- they went one more step and sent out their developer with a scarf hanging around his neck (remember, this is California in September where the temperature never goes under 60). Do a search- and “Scarf steals show” is an actual buzz topic on the intertubes.
Sometimes, taking your company name so seriously ends up making you just another commodity out there. How many “A1, Prime, Best, Quality, AAA, Expert” whatever’s are out there? Looking to the master of language mangling, Yoda- “there is no say, only do.” Don’t say your company is “Numbah 1” just work hard to be number 1.
While the ad agency world used to be dominated by the names of the founders- or their initials as they either died off- or took on too many partners - how we ended up with TBWA/Chiat Day among others, agencies now pride themselves on being cute, funny, odd. This list of 40 top strange agency names goes from some really neat names like “Captains of Industry” and “For Office Use Only” to the really odd “Wexley School for Girls” and “High Heels and Bananas” to “G and M Plumbing” which isn’t a plumber.
Of course, sometimes being cute doesn’t help with a search engine- how many times will “For Office Use Only” show up on a search? (We run into that problem too- people are always talking about “The Next Wave” of… but, when we named ourselves there was no Internet).
Effective brand names work well when people want to say your name- what fun would it be to say “Super Nice Megacorp” when answering the phone?
They also work when they are good conversations starters. “Hi, I’m David calling from Super Evil Megacorp”- how can you not take that call?