The 140 character headline will be big in 2009: watch Twitter as adroit copywriters test their skills:
I thought about writing this post in 140 character Haiku- but that would be tough and time consuming. Twitter is fast and instant. The simple answer to “What are you doing” can be the ultimate test bed for concepts to our attention deficit audiences. Want to find out what people think: test it on your followers.
Leading tweetheads can make hits magically appear on a site in minutes with a 140 character or less tweet with a link. Launching a new product? Want to test a headline? Tweet the variations to different audiences and see what hits show up. A whole new practice of market research will appear- with the ability to get almost instant feedback.
Soon PR and ad agencies will be evaluated by their social network juice. How many people can you connect to who will work as brand evangelists? Crispin Porter & Bogusky launched Subservient Chicken for Burger King when the agency was 150 staffers- by just emailing their friends about the site. Quickly, the site ended up on top of the viral site hall of fame list. Now the agency is at 600+ employees.
While Twitter is still only reaching a small subset of the population at large, it’s reaching the all critical early-adopter, influencer crowd. So along with client lists and credentials, maybe hiring an agency should also involve checking out their social networks. Friends, followers and connections are the new currency of media power- and a great 140 character (or less) headline will be critical.