It’s becoming an epidemic, your competition does a “great ad” so we should “one up” them with something derivative.
Here is TBWA Chiat/Day’s original MacBook Air commercial introducing the super slim computer”
And, then Ogilvy does a response ad (much later) for Lenovo:
And while this may seem funny, it’s not really building the Lenovo brand, but reminding you of who was there first.
I heard a great quote the other day, “cover bands never change the world.”
The same thought applies to advertising.