BMW has a site dedicated to it’s owners, hidden behind a flash interface and a login requiring your VIN number. Why make it hard to become a BMW fan? And aren’t these forums where potential BMW buyers would want to research their purchase? It’s kind of like saying you can join our club- but you can’t see it, or meet anyone in it until you buy. Not smart marketing.
Screen shot of Flash intro to BMW motorcycle Xplor site
by Next Wave Team | Nov 17, 2007 | 0 comments

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