If you are wondering how to build brand loyalty, increase market share, improve customer satisfaction, don’t do it the HP way.
Besides having an utterly useless, overly complex website, an arcane product naming system, and a penchant for dividing up products into categories that make no sense (what is the real difference between a desktop computer for home or business?)- they absolutely don’t get customer service and support.
I’m writing this while listening to an endless loop that is about 6 minutes long- this is after I paid $39 for “support.”
Frankly, no amount of advertising can make up for a horrible support experience. Instead of paying your CEO big bucks, shareholders should demand that HP hire enough support people to handle a call in less than 2 hours (yep, that’s how long I’ve been waiting).
If you’re wondering how much HP is paying current wunderCEOkind - here is an article about his original salary package:
Incoming Hewlett-Packard CEO Mark Hurd will get a $2 million signing bonus and a $1.4 million salary for taking the helm at HP, but he stands to make far more if he can successfully boost the company’s flagging share price.
According to documents filed late Tuesday with the Securities and Exchange Commission, HP’s new CEO will receive 700,000 HP stock options and stand to earn tens of millions of dollars more as part of short-term and long-term bonus programs. The options will vest over a four-year period.
The 48-year-old executive will be given an additional 400,000 stock options and 450,000 shares of restricted stock to make up for the equity compensation he gave up when leaving NCR. The stock will vest over three years. The restricted shares alone have a value of more than $8 million.
Hurd, who became NCR’s top executive in March 2003, took home roughly $2 million in salary and bonuses last year at NCR, up from about $1.5 million the prior year, according to NCR’s most recent proxy statement.
Hurd will also be given a $2.75 million “relocation allowance” in moving from NCR’s Dayton, Ohio, headquarters.
Note, when calling Apple for enterprise support for an XServe, the longest hold time was 5 minutes. They offered a call back service, and the hold music- it was contemporary, great music- further showing that the brand is hip, cool and someone I’d prefer to do business with.
What’s even worse is I’ve already identified my problem as a bad HP jetdirect card, model 615n, that has an extended warranty. It would have been cheaper for HP to immediately look up the issue on their own site, admit, they’ve failed, and send the card than put me through this hell. The $10,000 printer that I bought is just over three years old. HP has been sending me marketing materials to try to get me to trade in and up to their new model. After this experience, I’d be hard pressed to buy HP ever again, even though I’d been generally happy with this product previously.
If Mark Hurd wants to boost the share price, he needs to make sure people have good reason to buy HP products. No sales, mean no profits. Investments in technical and customer support help stop people from writing their horror stories online for all to see. Mark, consider taking a pay cut- or try answering your phones for an hour a day.
[UPDATE] 9:35 am next day- STILL ON HOLD- but, they are still sorry I’ve been waiting and will be with me as soon as possible.
[UPDATE] 19.5 hours - same loop- have used the contact form for Mark Hurd, CEO at HP. Of course, after filling out my details- they still call me a “valued customer” instead of simply personalizing using my name. Still on hold. Their products must really suck if the call volumes are that large.
[UPDATE] 10:40 called on another line- have been assured I’ll be connected to a support technician. Hung up the other call- losing my place in the queue, but, we need to actually take calls in the office. At least this is music only on the hold loop.
[UPDATE] 11:38- after another hour on the phone, they determined what I already knew- the Jetdirect 615n was at fault. However, the “extension” of 5 years for the warranty ended on Oct. 31, 2008 (even though I’d only had the printer 3 years)- and that they would be happy to sell me a new card at the discounted price of $209 if I return the defective 615n. A quick google search found it at http://www.memorysuppliers.com/ for less than $139 with overnight shipping. Of course, I could have taken this route yesterday if HP had answered their phones.
If buying an HP product, consider the horrible customer service and really worthless website that comes with their products. Apple shines in comparison.
Maybe my next large format printer will be an Epson.
I work for hp (albeit indirectly) and I have to agree with you aon many of these points. As tech support agents our hands are extremely limited as to what we can do. For a high end printer like this replacing such an item should have been free taking all of this into account.
what it boils down to is that out of all the bullshit our ceo’s try to force down our throats in order to make customers feel “appreciated” the best thing they could do is cut down on the fucking outsourcing and give agents all equal power to waive certain fee’s if senior approval deems it ok.
I’m now looking to buy a tabloid color laser- the CP6015dn was what got me started looking- however, thinking back to how HP didn’t stand behind their product and tried to rip me off on a card they knew was bad, I’m looking at Xerox and Minolta.
Too bad HP didn’t see the value of an existing good customer.
Guess it looks like I’ll be Konica Minolta guy now: Konica-Minolta 7450 II grafx Half the price- and prints on heavier stock.
Hopefully someone can help….. I have windows 7 x64 with an Asus P5K motherboard. I have cable internet coming into a Motorola SB4200 modem connected to a Netgear WNR834B router. About a week or so ago my internet connection started to slow down. I did the usual, tried everything including rolling back the drivers for my NIC. The I purchased a new NIC thinking that the Asus/Atheros drivers we dodgy – same problems. If I start to download a file and then close IE the download terminates as well – this never used to happen. If I click a video link the download of the file is, most of the time, incomplete and the clip plays only a few seconds. I have tried to connect the modem directly to the PC – the network is not rcognised. I have connected the modem directly to my W-XP laptop – it’s fine. Speed test shows my PC, before is slows down, downloading at about 750 KB/S – my laptop downloads at closer to 2,000 KB/S Any suggestions will be appreciated
I work for hp (albeit indirectly) and I have to agree with you aon many of these points. As tech support agents our hands are extremely limited as to what we can do. For a high end printer like this replacing such an item should have been free taking all of this into account.
what it boils down to is that out of all the bullshit our ceo’s try to force down our throats in order to make customers feel “appreciated” the best thing they could do is cut down on the fucking outsourcing and give agents all equal power to waive certain fee’s if senior approval deems it ok.