When the Dayton Bombers called and wanted a 15 second spot, all they thought that could be in there was date and time. Had they had the station do it- they would have had some news footage, with graphics on top and the same announcer that does every single local spot on the air.
The reality is, no one cares about your hockey game that doesn’t already know about it. Advertising is supposed to make people who don’t care- care. Good ads get your attention, and suck you in. Bad ads tell you about a product you could care less about.
Simple connections between client and consumer happens when you grab a fundamental truth- and make it relevant. Here we use “hockey is painful” - complete with missing teeth, black eyes, broken nose and organ music more fit for a funeral than a hockey game.
Getting the message to resonate with something the customer already believes is a great first step to engaging them in your brand. Even in 15 seconds.