Other than editing out the personal information- this e-mail was received by the Dayton Bombers:
I have a number of health and physical problems, at age 72, and need to laugh more. For the first time tonight I saw your “Rumanian” ad on TV with Yannick Tifu and had a good one. Does his “cup runneth over”? LOL! Good work by whoever came up for the idea for that ad…it does catch one’s attention. Some “soft” adult humor, like this ad, flies right over the heads of kids, so no harm done. It made me want to attend a game, or maybe regularly.
I no longer drive and sold my car last December. Does RTA stop AT THE DOOR of the Nutter Center? I walk with a cane and easily get winded. What is the number of that RTA line? (Cabs cost a FORTUNE now.) I live at the Oakwood-Kettering line between Far Hills & Ridgeway Rd. and use #5 or #14 for trips to CBD.
What is the lowest cost for a single game ticket? Are they always available on game dates at the Nutter box-office?
What is the lowest cost for one seat at a series of home games bought in advance (for different game counts)? Five games, ten, etc. Is there a seniors’ discount? Golden Buckeye card?
What is the temperature in the stands? Us old folk chill easily so would I need a sweater or jacket or is it always very warm in the stands?
When does the season end? Please mail me some general brochures.
I guess I’ve BOMBARDED the BOMBERS with enough questions for now. I know…that is NOT funny and you hear it all the time. Thanks!
The spot that the new, 72 year old, hockey fan saw?
It was aired on broadcast TV- and was enough to get an old guy, in poor health, motivated to seek information on how to ride the bus to the Nutter Center (not an easy trip from where he lives).
When was the last time your advertising did that? Especially a spot entirely in Romanian?
Of course, they also got a call: “this is America, you should do your commercials in AMERICAN!” (see our post on Casa d’Ice and their signs for more on this subject: http://thenextwave.biz/tnw/?p=174
This before and after ad example will never win any awards, but, it could make the difference between being looked at- and being ignored.
The call came at 6pm tonight: Can you take this ad and make it better? In an hour?
This isn’t how to run a business, or how to get the best possible work, but it’s often the reality in advertising: you can have good, fast or cheap- pick any two.
The original isn’t really an ad at all. It’s an announcement. There isn’t really any type of call to action, or anything that would speak to the consumer emotionally. In fact, it’s mostly about the client- “the first place Dayton Bombers.” The ad was done by the ad department for a previous paid placement- you buy the space- we’ll have a flunky design something.
This is what we had to work with- plus the Kelly Cup logo. Some information could be stripped out- it wasn’t important to the customer: AA Hockey- well, there isn’t another team in Dayton, 1st place- doesn’t really matter in the minors as much as the majors, and the flow of white space is just all over the place.
So- take the elements that they have used all season- and try to make them work. The visiting team logo is only important to the hardcore fans- no one is coming to see the visiting team play so we can make that smaller. The McDonalds promo isn’t happening- so we loose that too. We’ve looked at the audience- and know that this is a NASCAR, WWF, Tough Man crowd- that loves to see fights- and to taunt the other team- so making the word “Fighting” a key part of the ad- may get some attention.
In less than an hour- this is the result. Not an award winner- but, at least bold, clean and making some sort of appeal to the emotional side of the fans.
What do you think?
We also threw together a low-budget TV spot to promote the game. Since we had no existing game footage to use (and couldn’t count on any great stuff in one game) we had to construct a concept that we could control. We were told the leading scorer spoke Romanian (not true) and thought we could have fun with a Borat style low budget spoof. The idea was to do something that would cut through the clutter of local ads (none have ever aired in Romanian in Dayton OH) and get people to look to their sets to see what’s going on. We also posted it on YouTube- where it has received over 600 views in 24 hours. The translator obviously knows less Romanian than we did.
The great thing about hosting your blog as part of your site, is it vastly increases the number of search terms your potential customers could be looking for. Especially if you use your web stats to see what people are searching for.
Since so many of our competitors build sites that search engines either can’t find, or will give lousy results for (every page has the same description- or they use frames or .asp to build the site- and nothing useful shows up in the results) we decided to make it easy for our potential customers to comparison shop- we listed all of our peers on our site. So, the potential client will find a link to their site, after they’ve come to ours. We believe when they compare, they’ll see, we do good work.
It’s also fascinating to draw people through who may not need an agency, but, think we’re cool anyway. Our musings have gotten us links from all over. Our clients also benefit. Note, I’ve added who or what the competition is in parens- so you can tell right away who needs help on their sites search engine optimization (SEO)- some of these agencies and design firms have sites- but don’t have them tagged properly- or designed them in Flash- which search engines don’t like. Here’s a list of search phrases from just a few days in June:
Keyphrases used on search engines 205 different keyphrases
\ the next wave\ marketing
23 second street hair salon dayton ohio (probably needs better tags on their site)
2821 green river drive
5 rivers metroparks
513 721-2272
614 east jeffrey columbus ohio
614-573-1010
614-792-0924
ad agencies
ad agency bghemagine (ad agency in Dayton- needs a better site)
ad ventures (ad agency in Dayton- needs a site)
ad ventures kettering ohio (ad agency in Dayton- needs a site)
advertising agencies and
advertising agencies dayton ohio
advertising agency
advertising agency dayton
advertising agency portfolio sample pdf
agencies that might be the next crispin porter adage
barefoot advertising (ad agency in Cincinnati- needs a better site)
barefoot design cincinnati (ad agency in Cincinnati- needs a better site)
bghemagine (ad agency in Dayton- needs a better site)
blf bash
blue dog productions (ad agency in Dayton- needs a better site)
bmw marketing mini
bmw tv spots sa
bonner street dayton ohio
boutique advertising agencies
brand marks
branding & package design
bridge worldwide cincinnati firm (ad agency in Cincinnati- needs a better site)
buchanan & associates (ad agency in Columbus- needs a better site) *
buchanan & associates advertising (ad agency in Columbus- needs a better site)
buchanan & associates dublin (ad agency in Columbus- needs a better site)
buchanan & associates ohio (ad agency in Columbus- needs a better site)
buchanan and associates columbus ohio (ad agency in Columbus- needs a better site)
buchanan associates (ad agency in Columbus- needs a better site)
buchanan associates advertising agency (ad agency in Columbus- needs a better site)
buchanan associates oh (ad agency in Columbus- needs a better site) - hey someone was REALLY trying to find them….
c 1 bmw 2005
category public relations consultants
chalk sidewalk advertising
citywide development
cloonan and associates (ad agency in Dayton- needs a better site)
cloonan centerville (ad agency in Dayton- needs a better site)
cnn
columbus ohio sbc advertising
conrad phillips & vutech inc.
conrad phillips and vutech inc columbus
consumer marketing agency channel big box
conversational advertising
creative boutique
creative department cincinnati ohio (ad agency in Cincinnati- needs a better site)
crime wave poster
crispin porter media agnostic
crystal synergy
crystal wraps
david esrati
david ogilvy wasting half money
dayton advertising
dayton advertising agencies
dayton advertising agency
dayton bombers
dayton cincinnati advertising
dayton creative printing (print shop in Dayton- probably needs a better site)
dayton next wave
dayton oh cobbler
dayton poetry slam
design companies
design firms troy ohio
dove bodywash ads
dreamteam radio
earthlink-peoplepc-wssynd
find abc book of the wave with images
first wave dayton
five rivers metroparks
gerber tropical fish
gerbers aquarium dayton
gjpadvertising (ad agency in Cincinnati and Toronto- needs a better site- flash kills search engines! Gee Jeffrey and Partners should hire us to do their “creative persuading” - first thing to get rid of is “gjp” reads like gip- as in they gipped me off….)
graphic design
graphic design companies
graphica columbus ohio
graphica dayton ohio (design firm in Dayton- needs a better site)
guru vinyl record single respect the architect
hate it or love it sample
hauer music
hermes advertising
honda ridgeline truck tv commercial theme song
if you want to change the world better tools
imagine nation dayton ohio (ad agency in Dayton- needs a better site)
ipod hate
j walter thompson
jeff and flash wmms
jewelery tv
joint venture advertising dayton (ad agency in Dayton- needs a better site)
joint venture advertising dayton ohio (ad agency in Dayton- needs a better site)
lamar advertising toledo ohio
libby perszyk kathman cincinnati ohio (design firm in Cincinnati- needs a better site)
lionel freeman
local television news branding
logo factory
logo wave
lpk cincinnati ohio (design firm in Cincinnati- needs a better site)
lpk graphic design in cincinnati oh (design firm in Cincinnati- needs a better site)
lpk ohio (design firm in Cincinnati- needs a better site)
main title sequence
manistique lakes drive ohio
mansions for sell
mark philips salon
marketing ideas for seminary
marketing innovation
matt the cat wmms
mendelson jewelers
mendelsons
mercedes $ 2.4 million car
mercedes 2.4 million
michelle murphy
million dollar trucks
mini scooters columbus ohio
money back news abc fox ipod apple
next wave
next wave advertising
next wave buying television stations
next wave chair
next wave dayton ohio
next wave design
next wave logo
next wave marketing
next wave television
ninjamarketing
nip/tuck opening credits
old mansions
opening title sequences
opening title word
pacchia
packaging pizza
penny ohlman… (ad agency in Dayton- needs a better site)
philips brand awareness
philips tv spot
pizza design
pizza factory
pizza packaging factory
pizza wave
plum ludlow street
poetry about tropical fish
production companies
radio positioning strategy
real art (“Digital design” firm in Dayton- needs a better site)
real art design group dayton oh (“Digital design” firm in Dayton- needs a better site)
real art design group dayton ohio (“Digital design” firm in Dayton- needs a better site)
restaurant t-shirt
restaurant t-shirt
rivets inc advertising (ad agency in Columbus- needs a better site)
ron foth advertising columbus ohio (ad agency in Columbus- needs a better site)
sabatino/day advertising cincinnati (ad agency in Dayton- needs a better site)
sample portfolio advertising
self promotion packaging
shumsky enterprises ohio
sidewalk advertising chalk
site thenextwave.biz
six feet under intro title sequence
sounds for radio spots
stephens advertising (ad agency in Dayton- needs a better site)
stephens advertising dayton ohio (ad agency in Dayton- needs a better site)
synergy packaging
t shirt designs for restaurants
tdh marketing (ad agency in Dayton- needs a better site)
technoconnecto
television branding
the next wave
the next wave business
the next wave david
the next wave dayton
the next wave dayton oh
the next wave design
the rivets columbus ohio advertising (ad agency in Columbus- needs a better site)
thenextwave.biz
turner marketing dayton ohio (ad agency in Dayton- needs a better site)
under car specialty
undercar specialty warehouse
united way of columbus ohio advertising agency
urban real estate
versicom commuications dayton ohio
victory wholesale
visual marketing associates dayton (design firm in Dayton- needs a better site)
visual marketing associates dayton ohio (design firm in Dayton- needs a better site)
walmart traitor
water radio
wave designs
wave graphic
wave logo
wave promotion
we build excitement pontiac advertising
westerville advertising- powers
what is a good advertising
wilson advertising dayton oh (ad agency in Dayton- needs a site)
wilson advertising dayton ohio (ad agency in Dayton- needs a site)
wilson advertising miamisburg ohio contact (ad agency in Dayton- needs a site)
wmms 101 bumper sticker
wmms cleveland t-shirts
www.the wave.com
www.thenextwave.biz
yeck brothers group (ad agency in Dayton- needs a better site)
young isaac inc advertising agency (ad agency in Columbus- needs a better site)
ze design dayton ohio (ad agency in Dayton- needs a better site)
If we can build this kind of site traffic for our site- imagine what we can do for you.
* Jan 19 2006, it seems that the folks at Buchanan & Associates got the message- they now have a new site- but, for the life of me- I’ m wondering what they are doing. It’s some kind of “agency seekers!” site- a take off on a search engine interface- they call it the “The Most Biased Search Engine in the World™” and think they are slick- but there is nothing to search there- so how people will find it- I’m not sure. They should probably head to one of our Blogosopher seminars
Three silver and five bronzes were also awarded to the smallest agency to take home multiple golds. The agency was also responsible for the theme, invitations and program books for the awards ceremony.
This is the 3rd year in a row that the agency has brought home Gold and the second to bring home multiple Golds.
