Just ran across this, and thought, “imitation is the greatest form of flattery”
brand new: The wedding day
Michael Jager, one of the founders of the great design shop JDK, spoke about the need for brands to create emotion and devotion
“Brands to create emotion and devotion” sounds an awful lot alike with my Next Wave t-shirt I’m wearing today “Create Lust/ Evoke Trust.”
I’ve always been a fan of Jager DiPaola Kemp - especially the living logo concept they pioneered for Burton Snowboards, where the logo morphs as fast as fashion.