James Brown, lookout. It ain’t papa sportin that brand new bag, it’s momma. Yep, they’ve created the Netflix of handbags- just sign up and never have to worry about being seen with the same handbag twice.
It’s called adding value, and if your business is still in the business of selling goods (like designer handbags) it’s time to innovate or die, because without adding value - customers can always find a cheaper price.
Take a look at this site- and start making plans to change your business model:
- Couture—Runway worthy handbags and jewelry from top designers such as Gucci and Rosiblu starting at $175 a month.
- Diva—Luxurious, dream bags and jewelry from designers such as Louis Vuitton and Charriol starting at $90 a month.
- Princess—Confidently versatile accessories from designers such as Betsey Johnson and Pianegonda starting at $40 a month.
- Trendsetter—Fresh, trend-forward accessories from designers such as Dooney & Bourke and Lori Bonn starting at only $20 a month.
We’re not selling goods or services, we’re selling an experience- and what could be more fun than a new handbag every week for the fashion queen?
Now, the question is, when is someone going to do this for motorcycles and high performance sports cars?
You had to know I’d comment on this one.
BBoS is a great idea, considering the consumption of accessories– the number one selling fashion item– and the influence of “celebutantes” and their “It bags” which are in style one moment and out the next.
It’s sort of like Netflix for the fashionista– and something I’ve been thinking about trying. I’d love to do something similar with cars or computer equipment– “try before I buy”, so to speak.
Cars have been done in NYC and Austin
http://www.zipcar.com
http://austincarshare.com