by Next Wave Team | Jan 9, 2007 | Ad Agenices in Dayton, OH, Change the world, Differentiating Your Brand, Everything You Want to Know About Advertising, How To Select An Ad Agency, Public Relations in the Web 2.0 world
As ludicrous as it may seem, the Dayton Advertising Club, now known as the Greater Dayton Advertising Association, has been threatening to throw The Next Wave out of the organization if we don’t swear some sort of loyalty oath not to advertise.
That’s right- the very organization which is supposed to promote and protect advertising from restrictions and legislation- wants to restrict us from advertising our Websitetology seminar outside their seminars- on a public street.
You can read about it in this post- and see the offending flyer:
http://thenextwave.biz/tnw/?p=170
We have posted copies of the correspondence as PDF’s for you to follow along. Ours were sent on letterhead- with a signature- these are PDF’s of our Word Docs.
We believe the Greater Dayton Advertising Association would do better to endorse our seminar- and teach Ad Club members about building sites that are search friendly and easy to maintain, instead of wasting energy trying to throw us out.
Groucho Marx once said “I wouldn’t be a member of any club that would have me as a member”- and if it wasn’t for our love of the craft of advertising, we probably wouldn’t be a member of the Greater Dayton Advertising Association. Unfortunately, their love of the craft seems to be conditional.
Read the letters below: (PDF’s)
First letter from The Greater Dayton Advertising Association
Dayton Advertising Club Code of Ethics and Conduct
Dayton Advertising Club Standards for Membership
David Esrati respond to The Greater Dayton Advertising Association (July 11, 2006)
The Greater Dayton Advertising Association replies (August 4, 2006)
Letter from The Ethics Committee asking David Esrati to apologize for advertising
The Greater Dayton Advertising Association contact David a second time
The Greater Dayton Advertising Association contact David a third time
The Greater Dayton Advertising Association decide not to revoke Davids membership (January 23, 2007)
by Next Wave Team | Jan 1, 2007 | Advertising, Apple Advertising, BMW Advertising, Creativity, Design, Differentiating Your Brand, Everything You Want to Know About Advertising, Guerrilla Campaigns, How To Select An Ad Agency, Practical Marketing 101, Product and Service Naming
When we do our job really well- our clients get PR for free.
Dan Wolt was another window salesman, who knew the high-pressure business inside and out. He’d been at the top of a huge window mill- with 150 people setting appointments in a pressure cooker- and then he walked away and went solo.
But how to compete? How does a sole practitioner make enough noise to get noticed above the din of one of the most cut-throat industries known to man?
Our solution was “Zen Windows” a brand that was the antithesis of the standard positioning. His new slogan “Relax, window quotes in five minutes” opened a new conversation with customers who had already experienced the grueling three hour sessions of the competition.
So successful is his strategy, that About.com wrote about it. (unfortunately- the link died)
Replacement Windows - Profile of Zen Windows - Replacement Window Company
Zen Windows - Doing Replacement Windows Differently
If you think your business can’t compete with the Goliaths of your industry- consider what is accepted practice- and think about how you can differentiate yourself. BMW motorcycle dealers are different because they let customers ride demo bikes. Apple built it’s own network of Apple stores- that are as much an experience as a retail environment. Target asked it’s vendors to help them differentiate the product offering with high design products at a reasonable price. What makes your business different?
Can an ad agency like The Next Wave help? Ask Dan Wolt for a reference.
by Next Wave Team | Nov 24, 2006 | Creativity, Everything You Want to Know About Advertising, Guerrilla Campaigns, Low Budget Advertising, Marketing & the Web, Practical Marketing 101, Search and Business, Web strategy
If you are looking for guerrilla marketing ideas, GoGorillaMedia wants to be your source. They’ve got a ton of great ideas on their site- all, tried, tested and true, but the site doesn’t search at all as you can see by the following test from Google that only returns 2 pages:
site:gogorillamedia.com - Google Search
GoCARD - GoGORILLA Media
© 2005 GoCARD, LLC.
www.gogorillamedia.com/ - 2k - Cached - Similar pages
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If there is one thing that is imperative in any guerrilla campaign it’s a great website- one that if you type Go Guerrilla Media, or Go Guerrilla Marketing, you should be able to find GoGorillaMedia instead of The Next Wave. Having a showcase of stuff to buy to spread the word is great- having a website that people can find is even better. We only found them because they spent big money on an ad in MediaWeek (not exactly a showcase of Guerrilla Marketing skills, huh?).
We do guerrilla marketing in the Midwest, with lower overhead than the Gorilla’s in NYC. If you are interested in putting some buzz on the street, you’ve found the right place. And if you have questions about how to build a site that will get you more hits in Google- try our Websitetology Seminar.
