Typically, the only thing that my alma matter does for me is call to ask for money. Found this backlink at the Wright State College of Business for links on resources to help find jobs in marketing. We are the only listed local resource.
Typically, every single job hunter looking for a position in advertising in the Dayton, Cincinnati or Columbus area has been to our site thanks to our page: Agencies that aren’t The Next Wave, a list of ad agencies.
It’s so popular- we’ve even been copied by Brainwave Connection who now claim to be “The Next Wave of E-marketing” in an attempt to confuse people and get higher search placement. (update 2021- they’ve disappeared)
We believe that our job is to provide useful, helpful content on the web- not just to be “The Next Wave of e-marketing” - but to help people find jobs and the best ad agencies in Dayton to help them solve their specific marketing challenges.
We also do it because we understand the web- and guerrilla marketing- and if you don’t believe us- you can always look to see what BrainWave Connections says about us:
For more information on competitive online ranking and positioning, contact BrainWave Emarketing. The Next Wave
Leading practitioners of (guerrilla marketing). Not for the feint of heart. www.thenextwave.biz
100 Bonner Street
Dayton OH 45410
937.228.4433
Here is a frame grab of the above, just in case they get embarrased about giving us such praise:
I’m totally convinced that within 5 years, the only people selling targeted ads in video will be Google. The networks (broadcast and cable) will be toast. Content producers will be uploading their content to Google Video- where we will go to download our programs. Some will be free, others will cost, and if you can’t afford to buy the program at full price, you’ll be able to opt in to sell your eyeballs to some marketer who wants to reach you.
So, when Google wants to know it’s future, they call on Seth Godin- and this 48 minute video shows you why Seth Godin is one of the go-to guys for the future of marketing and advertising.
When I have some more time, I’ll pull out the juicy parts- but for now- I’ve pointed you in the right direction.
We’ve been working on a local film festival and trying to get materials to promote the films. This shouldn’t be too difficult- wrong.
Movie after movie has a site built in Flash- with no way to easily get the images or synopsis that would make promoting a movie easy. Even finding the films “Official site” is next to impossible- and that’s even with the amazing resource of IMDB.com
So- a few tips to independent film makers (and maybe even some major film distributors):
Have searchable content- that means the viewer should be able to select and copy your text.
Have your film logo available as an .eps, or .ai, or even in a pdf, in case someone wants to use it to promote your film.
Have high resolution still photos from your film- for print articles about the film. Make sure you tag them so Google images can find them too- include names of stars, the name of the movie, not image001.jpg (it doesn’t hurt to have a stuffed/zip file for the complete press kit)
Keep your site up-to-date with news and showings. Flash makes this more difficult- a blog makes this easy.
Provide information that reviewers would find useful on the site: bio’s of actors, writers, the history that goes with your film.
Have film clips and trailers available in multiple resolutions- in a universal format. We prefer Quicktime, but, what ever you do- don’t embed them so we can’t use them on our promotional site.
Have your contact information available. If the film is available in subtitled form, make sure you have the site in each language.
Make sure you update your IMDB.com entry with your official site link.
The Next Wave can build you a very effective site, for a lot less than what these fancy Flash sites are costing- and get you better search position. But, this really isn’t being written to be a sales pitch- it’s written out of frustration because we can’t get what we need to promote a film festival.
