One thing I love about hockey is how close the fans can get to the game. But, for most fans, they never get to go inside the locker room. It’s not easy to get great hockey action video in a hurry with one camera - the hits don’t always come where you are, the goals don’t always make great video because some noob (usually in stripes) is standing in the way- so we had limited footage of action. However, we had access to the locker room- and thought we’d give the fans a taste of the team- up close and personal:
Unfortunately (or if you are a fan of Bob Parsons and GoDaddy.com style advertising) the spot was rejected by channel 7- even though it’s ok on Channel 2.
It may not be the most polite way to get attention, but, it does get your attention.
HA! That doesn’t surprise me…Hey and better for the Bombers and The Next Wave…you’ll get more miles out of a rejected/offensive spot that not…like I have to tell YOU this.
The Inside Self Storage Expo is going great, looks like the crowd is up and enthusastic about the industry, lot’s of hands raised when the following this question:
How many are new to the industry or just starting out.
As always I’m hearing the term asset class and adding them, the best attended breakout I have attended was Brad North, from Advantage Biz Consulting, on Becoming the Price Leader in Your Market…I can sum up his hour like this: The main point here was know your competition, take constant snapshots of competitors. Also revisit demographics like housing units, rental units and occupancy from 10 years ago and see how they match up now. D this and you’ll learn a lot and better serve your storage customers in the long run…Having high customer experience ratings allows you to keep raising rates till you find yourself the Price Winner!
Also heard a lot about the international market for SS heating up…it took 10 different answers to get the one South African in the room who was right to Kirk Nash’s $100 question (cash baby) Who was Time Magazines Business Person of the 20th Century?
Big shout out to the St George Self Storage http://www.stgeorgeministorage.com in Canada, spoke with them after the seminar. Who would a thunk that people need self storage in Canada to…We talked bloggin….
Well David…gotta go, Teresa waiting in the cafe…doing downtown old school Vegas tonight…and have meeting with Teri Lanza, Editorial Director and Business Development Director for Inside Self Storage Magazine to discuss a feature article on my favorite internet strategy.
Henry Ford…Damnit! Here was the list of wrongs: Gates, Buffet, Nash, Getty, Rockefeller.
Elvis Has Left The Building