There are only
two reasons
for you to be here:
Our job is to make you more money than you pay us.
Advertising is a tool to change minds, grow relationships, create lust, evoke trust. Advertising is also only a small part of a great marketing effort, every single place your potential client comes in contact with your brand (and yes, you need one) they should feel wow’d from beginning to end.
There are only two kinds of advertising: Advertising that works and makes you money, or efforts that cost you money and don’t pay back. We’re here to make our clients money. We understand the cost/benefit ratio better than most.
We share our ideas on this site. It’s okay to steal our ideas, but when you realize that a good idea only works as well as its implementation, you may realize that you really do need us. At least, we hope that’s why you are here.
Our Ideas Are Worth
Stealing
Do people steal your ads and hang them on theIR wallS?
CREATE LUST • EVOKE TRUST
CHANGING PERCEPTIONS , TAKING NAMES
For Your INSPIRATION:
ADVERTISING THINKING
When you should and shouldn’t be spending money on advertising
Great advertising can do amazing things for a company. The size of the ad spend has nothing to do with results if you understand this. In fact, if you have to spend millions to get the word out, you are probably putting your budget in the wrong place. While we are an...
The Next Wave on the A-List podcast
How much do you know about your advertising agency and what makes them tick? There are books about some of the best and biggest ad agencies in the world, and we try to read them and learn from them. Some of our favorites are out of print- and hard to come by:...
Winning awards is nice. Changing the world is better.
We enter the American Advertising Federation Awards each year to support our local AAF chapter. We believe a strong, local professional association, where peers gather to work to advance our field is critical. Unfortunately, the local Dayton AAF Chapter banned us a...
Want more?
THE NEXT WAVE AD SCHOOL
We tell our clients that YouTube is the 2nd leading search engine- and video has to be part of your strategy.
Unlike most agencies, we don’t like talking about ourselves. But we do love to talk about advertising, so please, join us and watch and learn.
We believe the best advertising is created when clients and agencies speak the same language. That’s why we want to teach you about our love—advertising. When you hire us, we’ll want to hear about what you love—your business.
Be sure to read our posts on “how to select an ad agency” and “how to structure an RFP for government bids.” Or you can hire an agency search firm to help you, if you don’t think we’re the cat’s pajamas.
