The upcoming episode of AMC’s The Pitch features Conversation from New York vs BooneOakley from Charlotte, NC with Popchips as the client. Popchips, who was #4 in Forbes’ Most Promising Companies list, is a snack company that creates “popped” chips rather than fried or baked. They also have some big name investors, such as Ashton Kutcher, Sean “Diddy” Combs, David Ortiz, and Jillian Michaels. Even with these big-time backers, it’s no surprise that Popchips has turned to a reality show for their marketing needs – the company is in need of some positive marketing after Kutcher’s controversial ad involving him dressed up as an Indian named Raj (with full “brownface” makeup).
Taking a look at both agency sites, the differences are vast. BooneOakley takes an oversimplified and quirky approach. The website focuses on their work rather than themselves. In fact, the only self-promotion on the whole site is one short paragraph from the about us page on the site:
BooneOakley, founded in 2000, is an award-winning, globally recognized advertising and digital agency with a client roster that has included HBO, Bojangles’, MTV, State Farm, Ruby Tuesday, CarMax, Mizuno and more. Recent accolades include Ad Age’s “Southeast Small Agency of the Year,” Cannes Gold Cyber Lion, SXSW, Webbys and Clios. We were also featured in “Google Creative Canvas” and The One Show’s “Best of The Digital Decade.”
Conversation’s site is a bit more flashy and much more complex (read: hard to navigate). They give the impression of being the bigger agency with bigger clients. Their team page features quirky photos of the members of the company – something that the previous winners FKM and SK+G both feature on their site (right down to the rollover animation).
As for our prediction of who will be the victor in this episode, we’re putting our money on BooneOakley. Looking at their work, it is all a little off beat and quirky and should fit right in with Popchips marketing style. Another clue is the fact that BooneOakley plugs the show (albeit subtly), where as Conversation doesn’t appear to do so on their blog. Whatever the outcome, this may be the biggest mismatch of the series so far agency wise.
Here’s the teaser for episode 4: