Zen Windows - The Next Wave

Challenge: Window companies and window salesman are a dime-a-dozen, with their high pressure sales tactics. Differentiation from the rest of the pack was essential.

Strategy: Formerly called Columbia Gas Windows, we devised not just a name, but wrapped this veteran window man’s approach all into one, short, sweet name. The tagline closed the deal: “Relax, window quotes in about 5 minutes.”

Why it Worked: Window salespeople are typically one rung up from used car salesmen and ambulance chasing lawyers. The laid back, understated cool was called the most brilliant move ever by the client.